Arjun Kapoor has expressed concerns over the current practice of releasing films on OTT platforms just eight weeks after their theatrical debut. He believes this rapid transition is adversely affecting the theatrical business, as audiences are opting to wait for the digital release instead of watching films in cinemas. Kapoor suggests that a more substantial gap—three to four months—between a film’s theatrical release and its OTT premiere would be beneficial for both the industry and the audience.
He points out that this trend is more prevalent in Indian cinema than in Hollywood, where such quick transitions are less common. Kapoor emphasizes that a longer window would allow films to have a more extended run in theaters, thereby maximizing their box office potential before becoming available for home viewing.
Additionally, Kapoor highlights the importance of this issue by referencing the anticipated film King, starring Shah Rukh Khan and Suhana Khan. He notes that if such high-profile films are released on OTT too soon after their theatrical run, it could diminish the overall cinematic experience and impact the film’s success.
In summary, Kapoor advocates for a more balanced approach to film releases, ensuring that both theaters and OTT platforms can coexist and thrive, providing audiences with diverse viewing options while supporting the sustainability of the theatrical business.
